Executive Overview

New Users
8,398
MoM -1.9%YoY +69.8%
Engaged Sessions
10,346
MoM -1.5%YoY +28.6%
Total Key Events
348
MoM +11.5%YoY +5.5%
Session Key Event Rate
2.05%
MoM +8.0%YoY -23.3%

Data Summary — Auto Generated

Review before sharing

May 2026 delivered 8,398 new users — up 69.8% year-on-year — and 348 Key Events at a Session Key Event Rate of 2.05%. The strong year-on-year user growth reflects significant improvement in traffic acquisition across all channels compared to the prior year period.

Google Ads generated 61.25 conversions at a Cost per Conversion of $106.40, a 10.3% improvement year-on-year. The Brand campaign remained the dominant conversion driver, contributing 62.6% of all Ads conversions at a CPA of $19.16. The Servicing campaign delivered the strongest year-on-year conversion growth at +157.2%. Budget restriction was identified on the Automatic Sliding Door Operators campaign (31.62%) — the only campaign with significant budget constraints.

Organic search delivered 12,940 clicks from 191,782 impressions (6.75% CTR). Average organic position improved substantially to 9.7 from approximately 21.0 year-on-year — a 54.3% improvement. Despite better positions, total clicks declined 3.7% YoY as impression volume fell 32.1%, suggesting the site is ranking more competitively on a narrower set of search terms.

Bing organic contributed 835 new users (9.94% of total), representing a meaningful secondary search channel that warrants dedicated monitoring. Desktop devices accounted for 78.3% of traffic and 86.2% of conversions — consistent with the B2B commercial buyer profile of this website.

Generated from report data · May 2026 · Figures reflect Australian traffic only

Agency Commentary — Ascet Digital

The May 2026 results show continued strong year-on-year growth across acquisition channels. Recommend prioritising content expansion to recover lost organic impression share (-32.1% YoY) while preserving the position improvements achieved. The Doors Closers paid campaign is showing 23% budget restriction with zero conversions — recommend reallocating budget to the Servicing campaign which delivered +157.2% YoY conversion growth this month. Continue monitoring the dorma legacy brand decline as part of the dormakaba brand transition.

Executive Overview

dormakaba AU · May 2026

Key Events — 18 Month Trend

Cyan bars = monthly key events · Navy dashed = 3-month rolling avg

⚠ Dec 2025 dip (150) reflects a seasonal/holiday traffic drop — context only.

Key Events by Type — May 2026

EventConv% of Conv Actions
form_submit33779.5%
phone_link_click419.7%
phone_call337.8%
email_link_click133.1%
TOTAL424100%

Percentages show each event type as a share of total tracked conversion actions (424). Individual sessions may trigger multiple event types.

New Users & Engaged Sessions — 18 Month Trend

Bars = New Users · Dashed line = Engaged Sessions

Source / Medium — May 2026

Source / MediumNew UsersYoY Δ% of UsersEngaged SessionsYoY ΔKey EventsYoY ΔKE Rate %
google / organic4,577+41.6% ▲54.50%6,435+12.5% ▲184+8.9% ▲1.75%
(direct) / (none)1,419+91.5% ▲16.90%828-6.1% ▼34-44.3% ▼1.79%
google / cpc1,251+156.4% ▲14.90%1,398+135.4% ▲58+45.0% ▲2.77%
bing / organicB2B835+118.6% ▲9.94%1,298+82.0% ▲55+10.0% ▲2.80%
vintech.com.au / referral48—0.57%67—5—5.15%
au.search.yahoo.com / referral48+108.7% ▲0.57%61+48.8% ▲10.0%1.10%
chatgpt.com / referral32+540.0% ▲0.38%39+550.0% ▲1—1.45%
duckduckgo / organic21+162.5% ▲0.25%19+171.4% ▲0-100.0% ▼0.00%

Channel Overview — May 2026

8,398
Users
All Channels — May 2026
ChannelUsers%Key EventsKE Rate
Organic Search5,45565.34%240
3.08%
Direct1,41916.90%34
1.79%
Paid Search1,25114.90%58
2.77%
Referral1872.23%15
2.23%
AI & Emerging520.62%1
0.00%
Unassigned320.38%0
0.00%
Cross-network110.13%1
2.08%
Organic Social100.12%0
0.00%
TOTAL8,398100%3482.05%

Top 3 Wins

New Users +69.8% YoY — strongest year-on-year traffic growth in 18 months

Organic avg position improved to 9.7 from ~21 YoY — 54.3% position improvement

Brand campaign CPA at $19.16 — highly efficient branded conversion cost

Top 3 Opportunities

Organic impressions down 32.1% YoY despite better positions — keyword breadth narrowing, content expansion required

Bing organic at 835 users (9.94% of traffic) — a meaningful B2B channel up 118.6% YoY. Verify Bing Webmaster Tools is configured to protect continued growth.

Mobile conversion rate (2.74%) well below desktop (4.56%) — B2B mobile UX review recommended

Traffic by Device

Mobile20.9%
Desktop78.3%
Tablet0.8%

Top Region

New South Wales
36.03% of sessions · 35.92% of conversions
Sessions36.03%
Conversions35.92%

Best Day & Hour

Best Day
Friday
19.08% of traffic · 13.86 conversions
Peak Hour
10am–11am
278 clicks

Brand Search Health

Brand Clicks
1,270+15.0%
Brand Impressions
6,810+9.6%
Brand CTR
19%Healthy
Brand Position
#1Top spot

dormakaba brand impressions broadly stable YoY (+9.6%). Monitor dorma brand impressions which have declined from peak 5.9k to 4.51k.